Copilot, Microsoft's generative AI technology brand, promises to be a major revenue generator for the company. One analyst predicts it will generate $10 billion in annual revenue by 2026. Despite a confusing and confusing launch, 40% of Fortune companies say Microsoft CEO Satya Nadella has 100 people testing Copilot by fall Meanwhile, Forrester estimates that 6.9 million U.S. knowledge workers will use some form of Copilot by 2024.
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